Jane Cheetham - RE/MAX Acclaim



Posted by Jane Cheetham on 2/18/2020

If you're selling a home, hiring a real estate agent who acts as a comprehensive marketer is essential – and perhaps it is easy to understand why.

For home sellers, an ineffective marketer may struggle to promote your residence to the right groups of homebuyers. This may cause you to miss out on opportunities to highlight your house to potential property buyers, resulting in a prolonged home selling cycle.

Ultimately, there are many signs that a real estate agent understands what it takes to market your residence effectively, including:

1. A real estate agent is ready to host home showings and open houses.

Home showings and open houses enable property buyers to get an up-close look at your residence. That way, property buyers can envision what life would be like if they purchase your house.

Typically, a real estate agent will want to host as many home showings and open houses as possible This housing market professional will be available to set up home showings at property buyers' convenience. Meanwhile, he or she also will promote open houses via social media and other channels to stir up plenty of interest from potential property buyers.

2. A real estate agent knows how to showcase your residence online.

A real estate agent may insist on hiring a professional photographer to take pictures of your home's interior or exterior. This ensures you can provide homebuyers with crisp, clear images via myriad online channels to show the true beauty of your house.

Moreover, a real estate agent may use Facebook, Twitter and other social networks to promote your residence. Social media enables this housing market professional to reach thousands of potential property buyers and may help you generate significant interest in your home quickly.

3. A real estate agent allocates the necessary time and resources to track his or her marketing efforts.

What good is a marketing campaign if a marketer is unable to define its success? A real estate agent who is a great marketer understands the importance of metrics and will measure his or her marketing successes and failures.

A real estate agent should be able to keep you informed at each stage of the home selling cycle. He or she can provide updates about whether homebuyers are interested in checking out your home and any feedback from homebuyers as well.

In addition, a real estate agent is unafraid to adjust the way that he or she promotes your home. With the right metrics in place, this housing market professional will be able to find out whether homebuyers are interested in your property and modify his or her marketing efforts accordingly.

When it comes to selling your home, working with a real estate agent who knows the importance of effective marketing can make a world of difference. With a successful marketer at your disposal, you can boost your chances of speeding up the home selling process and getting the best price for your house.





Posted by Jane Cheetham on 2/11/2020

Although location is one of the most important factors that will impact the marketability of your home, it's not the only thing prospective buyers are thinking about.

If they're organized, focused, and serious about finding the right property for their needs, they've probably developed a detailed checklist of "must haves" and a "wish list."

In all likelihood, those who are working with a real estate agent are being shown properties that conform to their requirements and many of their wish-list items. A comprehensive list would include everything from the number of bedrooms and bathrooms they want to square footage and the quality of the school district.

Many people also have specific preferences about features like floor plans, amount of storage space, the size of the backyard, architectural style, and the availability of a fireplace, patio, porch, deck, eat-in kitchen, two-car garage, and privacy features. Some are even looking for the traditional white picket fence in front of the house!

While your home can't be "all things to all people," it is highly recommended to target the widest possible audience. Your agent, a home staging consultant, or a home decorator can provide you with valuable tips on how to achieve that outcome.

Stand Out and Get Noticed

Just looking good on paper, though, is not always enough to attract motivated buyers. Prospects need to love what they see and be inspired to envision themselves living in your house. Doing what you can to create irresistible curb appeal is one vital aspect of making a great first impression. A manicured lawn, a fresh coat of paint (if needed), and some strategic home staging -- inside and out -- can make all the difference in your results!

Curb appeal is vitally important because that sets the stage, so to speak, for creating high expectations in your prospects. Once you get them in a positive frame of mind, they'll be more inclined to notice all the positive aspects of your home. If your house meets all or most of their requirements and is arranged in a way that's pleasing to them, a purchase offer and negotiations may be right around the corner.

One of the most crucial hurdles to clear in getting prospects to consider buying your house is to help them imagine living, relaxing, raising a family, and pursuing their interests in your home. Your real estate agent can help you effectively stage the interior and exterior of your home to make it inviting and appealing to the widest range of potential buyers.

You can support their sales and marketing efforts by making sure your home is always clean, fresh smelling, and ready to be shown at a moment's notice to house hunters. Doing your best to eliminate clutter, keeping counter tops neat, and making sure pets are on their best behavior (or happily frolicking at the local "doggie daycare" center) can play a key role in winning over interested buyers and successfully selling your home!





Posted by Jane Cheetham on 2/4/2020

Image by Alexsander-777 from Pixabay

With the rapid rebound in the real estate market over the past few years, there has been a tremendous increase in the financial potential of this industry. Therefore, many people are looking for ways to generate a steady income in real estate. In order to take advantage of the numerous available opportunities, there are a few important ideas to consider.

Generating Income from Rental Properties

One of the most direct ways to generate a steady income from real estate is through rental properties. Of course, the property needs to be rented consistently in order to generate reliable income. Sometimes, there might be a few gaps here and there when tenets move in or out. You could opt to compensate for these gaps using a web-based service that allows you to advertise your space as available for short term rental opportunities for a few nights or weeks at a time. 

Consider Using a Property Management Company

Those who are having trouble finding the right tenets might choose to rely on a property management company for assistance. While this isn't right for everyone, it might be helpful for someone who is renting out property that isn't in their local area. That way, if something does go wrong with the property, there is someone who is immediately available to provide assistance. A property management company may also have connections in the industry that help you save money on repairs and maintenance.

Think About Becoming an Appraiser or Inspector

Those with an interest in real estate or who work in a related field already might choose to become an appraiser or inspector. A full-time real estate investor could manage their own properties while inspecting and appraise others. This path helps keep you closely in touch with the latest local transactions and trends in a particular area.

Generating a Steady Income from Real Estate

These are a few key tips that can help to generate a steady income flow from real estate. In addition to the capital gains that might come with real estate investing, there are steady income opportunities available. It is a good idea to generate multiple income streams in real estate, it will help to diversify risks while maximizing financial opportunities.




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Posted by Jane Cheetham on 1/28/2020

There are a lot of advantages to living in a low-crime neighborhood, such as family safety, peace of mind, and a minimal risk of getting your personal property stolen.

Perhaps the only downside of living in a relatively secure, desirable part of town is that you might let your guard down completely. When that happens, especially on a regular basis, you're creating a vulnerability that could eventually be taken advantage of. That's why is pays to be consistent when it comes to locking doors, teaching your kids good security practices, and always making your home appear as if someone's home.

Your home IS your castle and -- short of building a moat -- there are a variety of practical measures you can take to keep it safe and secure.

  1. Install a burglar alarm or home security system. There are a lot of options for making your home more burglar-proof, such as installing video surveillance cameras, window and door alarms, or a whole-house alarm system that alerts the local police department or alarm monitoring service of a break-in or other security breach. Virtually any security steps you take will help "tip the scales" in your favor, but a professional advisor from a reputable home security company can assist you in identifying potential vulnerabilities and choosing the options best suited for your budget, your degree of risk, and your comfort level.
  2. Plan ahead when going on vacation. Allowing your mail or newspaper deliveries to pile up on your front steps or driveway is like extending an open invitation to burglars who might be scoping out the area. Temporarily suspending your deliveries while you're away is a good starting point for keeping your house looking occupied in your absence, but you might also ask a trusted neighbor to keep an eye out for unexpected deliveries. If you really trust them, you could even give them a key to your house, in case they're inclined to water your plants and take care of your pets! (That would eliminate the need and expense of sending your dogs and cats to a pet-boarding facility.) One tactic that a lot of homeowners forget about when they're going away for a few days (or even just overnight) is to hook up an automatic timer to a few of their lights. That simple step will help ensure that their house isn't pitch black at night. There's also the more expensive strategy of having a home security system that can be activated and monitored from your mobile device. Do-it-yourself installation kits are available, but some homeowners prefer the technical support features that come with a professional home security service.
  3. Outside lights can be a deterrent. A few motion-activated outdoor floodlights placed in strategic locations around your home can significantly reduce the risk of night-time prowlers staying on your property for very long. Since one of their primary objectives is to remain undetected and low profile, bright spotlights that turn on when they approach the house will often be enough to send them on their way.
Other home security strategies may include changing all the door locks when you first move into a home, adopting a good watch dog to help scare away potential intruders, and keeping bushes and trees pruned so they don't provide convenient hiding places for would-be burglars.





Posted by Jane Cheetham on 1/21/2020

As a first-time homebuyer, it is important to understand what it takes to discover your dream residence as quickly as possible. By doing so, you can streamline the process of going from homebuyer to homeowner.

What does it take for a first-time homebuyer to seamlessly navigate the housing market? Here are three tips that every first-time homebuyer needs to know.

1. Make a Homebuying Checklist

The definition of the "perfect" house differs from homebuyer to homebuyer. As such, a first-time homebuyer should allocate the necessary time and resources to determine what he or she wants to find in the ideal home. That way, a first-time homebuyer will have no trouble finding a house that matches or surpasses his or her expectations.

With a homebuying checklist, a first-time homebuyer can move one step closer to making his or her property ownership dreams come true. This checklist can help a homebuyer differentiate between home "must-haves" and "wants" so he or she can narrow a home search accordingly.

Furthermore, a first-time homebuyer can update a property buying checklist as he or she begins to check out houses. And if a homebuyer evaluates available residences, this property buyer can update his or her checklist as needed.

2. Get Pre-Approved for a Mortgage

A first-time homebuyer likely wants to purchase a house as quickly as possible. Fortunately, getting pre-approved for a mortgage can help a homebuyer move through the property buying process without delay.

To get pre-approved for a mortgage, a first-time homebuyer should try to meet with several banks and credit unions. Each meeting will allow a homebuyer to learn about assorted mortgage options and select a mortgage that corresponds to his or her finances.

Moreover, a first-time homebuyer should be unafraid to ask plenty of questions when he or she meets with potential lenders. This will allow a homebuyer to make an informed decision about a mortgage.

3. Consult with a Real Estate Agent

When it comes to buying a house for the first time, a homebuyer should seek out expert support. Lucky for you, many real estate agents are available nationwide, and these housing market professionals can make it simple for you to purchase your ideal house.

A real estate agent understands the challenges associated with buying a house for the first time. He or she will teach a first-time homebuyer about these challenges and ensure this property buyer is prepared to take a diligent approach to purchasing a home.

Typically, a real estate agent will set up home showings, offer honest, unbiased homebuying recommendations and negotiate with home sellers on a homebuyer's behalf. This housing market professional will even keep a homebuyer up to date about new houses, ensuring homebuyers can pounce on opportunities to acquire great houses as soon as they become available.

For a first-time homebuyer, there is no need to leave anything to chance. But with the aforementioned tips, a first-time homebuyer can accelerate the homebuying process and improve his or her chances of purchasing a stellar house at an affordable price.




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