Jane Cheetham - RE/MAX Acclaim



Posted by Jane Cheetham on 10/2/2018

Getting your house ready to be sold can seem like an overwhelming undertaking. Like any large project, though, if you take it one step at a time, you'll be amazed at what you can accomplish!

The ideal scenario involves having everyone in the family pitch in to keep your house looking its best for each showing. When you divide the labor and work as a team, things get done a lot faster and more efficiently.

Keeping your lawn mowed, bushes trimmed, and house clean on a consistent basis are among the many challenges of always being ready for the next showing. Another common necessity involves applying a fresh coat of paint to walls and other surfaces. That relatively inexpensive step can help make your home look dramatically brighter, vibrant, and more appealing to prospective buyers.

One thing to keep in mind when preparing to put your home on the market is that you (the owner) are probably "too close to the trees to see the forest." In other words, you may be overly accustomed to the appearance, the imperfections, and the décor of your home to be able to identify what needs to be upgraded, fixed, or changed. An experienced real estate agent can help you develop a cost-effective plan for staging your home, enhancing curb appeal, and making necessary improvements to maximize your home's appeal and marketability.

There are dozens of inexpensive things you can do that often have a major impact on the impression you make on potential buyers. Having your carpets, upholstered furniture, and draperies professionally steam-cleaned, for example, can make a world of difference! So can adding a few colorful flower arrangements, inside and out. Lots of light -- both natural and artificial -- also helps make your home look more cheerful and inviting. Keeping your windows crystal clear is another way to make a positive impression, as well as cleaning out your closets to avoid a cluttered, unkempt look.

A few other critical things homeowners sometimes forget to do is clean up dog droppings in the yard, fix squeaky hinges, and remove visible mouse traps from the basement and garage -- especially if there are mice in them! The cleanliness of your cat's litter box is another major priority that can easily be overlooked.

Even the most meticulous, conscientious home sellers can forget to clean, prepare, or organize important things before potential house buyers come to visit, so it's useful to create checklists and routines to get ready for scheduled house showings.

While some homes pose more of a challenge than others when it comes to getting ready for real estate showings, the goal is to make the most of what you have, and do so within your available budget and timeframe.





Posted by Jane Cheetham on 11/22/2016

1. Stage your home. According to the Real Estate Staging Association, homes that are staged sell on average 78% faster than the competition. Staging is more about creating a mood than moving furniture around. Staging makes a house look bigger, brighter, cleaner, more inviting and best of all makes buyers want to buy it.

2. Don’t forget the outside.
Stage the exterior of your home too. Fresh paint, updated landscaping and welcoming lawn furniture will help will a quick sale. Buyers often look for an outdoor space that they can enjoy with friends and family.

3. Make your home available.
Homes that don’t get shown don’t get sold. Try to accommodate as many appointments to view your home as possible. In today’s market, there are many vacant properties that can be shown anytime. Restrictive time frames, appointments that have to be set far advance will usually result in a buyer crossing your place off the list.

4. Get real about pricing.
Try to be the best deal on the market. Homes that are priced correctly will sell quicker and get a higher sale price than those that have sat on the market. Today’s educated buyers are familiar with comparable sales in the area. They will flock to a home that looks like a great deal. Competitively priced homes get the most traffic and at times even receive multiple offers.

5. Pay attention to the competition.
Look at the price that homes that are similar in style, condition and location have sold for. Attend some open houses and honestly size up your competition. Try to look at your competition from the Buyers point of view removing all emotion you may have tied to your home. Keep constantly updated on changes in the market and try to stay ahead of the curve.





Posted by Jane Cheetham on 9/13/2016

The real estate market is fierce, particularly for home sellers of all experienced levels. Thus, it may take you weeks, months or years to sell your residence if you don't prepare accordingly. So what does it take to ensure your home will sell quickly? Here are three tips for first-time and experienced home sellers: 1. Conduct Plenty of Research Before You Price Your Home. Your home may seem priceless, but ultimately, you'll need to establish a fair market price for your residence to generate interest among homebuyers. To determine the right price for your home, consider the pros and cons of your residence. For instance, if you recently had new energy-efficient windows installed in your home or set up an above-ground pool in your backyard, these features may help boost the value of your residence. Conversely, an old furnace or a defective central air conditioning system may lead you to lower your asking price, as these items may need to be replaced in the foreseeable future. Before you price your home, don't forget to look at what similar houses in your area have sold for over the past few months and years, too. And if you hire a professional appraiser to assess your home's value, you'll be able to set an initial asking price that could help your residence stand out in a competitive real estate market. 2. Clean Up Your Home's Exterior and Interior. Typically, you'll want to enhance your home's curb appeal before you add your residence to the real estate market. By doing so, you can improve your house's chances of making a positive first impression on prospective homebuyers. You also may want to commit significant time and resources to bolster your residence's interior. From de-cluttering your home to revamping the interior of your house's kitchen and bathroom, there is a lot that you can do to give your residence a distinct look and feel. Therefore, if you spend some time cleaning up your home's exterior and interior, you may be able to make it easier for homebuyers to fall in love with your residence instantly. 3. Partner with an Experienced Real Estate Agent. Hiring an experienced real estate agent should be a top priority, regardless of whether you're a first-time or experienced home seller. Because with an expert real estate professional at your side, you can simplify the process of adding your residence to the real estate market and ensure your house garners plenty of interest from prospective homebuyers. A real estate agent will offer guidance and support throughout the home selling process, enabling you to optimize the appearance of your home. Plus, this professional will help you handle negotiations with homebuyers and empower you with the knowledge and insights needed to maximize the value of your house. Employ an experienced real estate agent to assist you during the home selling process – you'll be glad you did. This real estate professional will make it simple for you to promote your house to large groups of homebuyers and finalize a sale without delay.





Posted by Jane Cheetham on 7/12/2016

If you desire to sell your home at the best possible price and in the least amount of time, you're going to require an experienced real estate agent working on your behalf. Don't leave your financial future to chance. The sale of your home likely represents one of the most significant financial transactions of your lifetime. Just as you wouldn't choose a lawyer or doctor by reading the classified ads or driving about town and settling on the first friendly face noticed on a billboard, it is wise to do the research and consider the huge investment at stake before making a costly mistake.

When you're ready to choose a realtor, there are several easy methods to go about finding the best one for your unique needs. You will want to choose a realtor with the experience; personality and "savvy" required to ensure a smooth and problem-free transaction. While It is a temptation to use a real estate agent who is a family member or friend, remember if your "Cousin Carlos" or "Aunt Agnes” has not been specifically trained in your market, lacks knowledge in short sales or does not have the experience to negotiate on your behalf, it will be really awkward when you have to fire him/her when they fail to perform. Ask yourself; do you want them privy to your personal financial information? To save embarrassment and to prevent hard feelings, ask for a referral to a seasoned firm. In many situations, your friend or family member will receive a referral fee.

Not all selling agents are licensed or have the same training. The National Association of Realtors advises, "The term "real estate agent" is generic and refers to a sales agent, who is responsible to a real estate broker and who is licensed by his or her state real estate commission to assist the broker in the business of buying, selling, exchanging, appraising, and managing property. A Realtor is a real estate agent who meets all these requirements and more. " Members of the NRA actively participate in ongoing seminars, workshops, and certification training to keep stay current in the ever-changing volatile market. They actively participate in community activities and neighborhood organizations, building a network of satisfied clients.

Seek a selling agent that is a member of the National Association of Realtors (NRA). Only members of the NAR may call themselves Realtors, a distinction that sets them apart from non-members. Realtors are held to high standard of ethical practice and conduct and agree to follow the NAR Code of Ethics and Standards of Practice in all transactions. Reputation is paramount. Select a realtor with good online reviews and excellent word of mouth recommendations. Check references and ask if the real estate agent has been involved in litigation or sanctioned by the State Board of Realtors. If so, was the matter resolved to the satisfaction of all parties?

Request recommendations from family and friends who have sold their homes in your area. It is comforting to know that someone you trust has entrusted the sale of their home to an agent that successfully guided them through the real estate transaction with a positive outcome.

Look for a realtor that specializes in selling your type of property, in your price range. The majority of seasoned real estate selling agents focus their time and energies on a particular market. If the real estate agent you are considering specializes in downtown lofts and condos, although experienced, they are unlikely to have many customers for your family home in the suburbs. Pick a selling agent that is willing and ready to commit their time and resources to selling your home.

Ask questions. What's happening with new construction in your price range and how will it affect the sale of your property? Is the local real estate market falling, level or rising? Is there any issue coming up within the community that will affect the sale of homes, such as commercial development, announcements of major company relocations, an increase in taxes or a change in zoning? Quiz the selling agent about your neighborhood, making sure they are familiar with the characteristics and amenities that make your property attractive to a potential buyer. Select a realtor who is up-to-date on what's happening in the marketplace, detail orientated and motivated to sell your home for all it's worth.

Interview several agents, inquiring into their sales background. Ask agents how many homes they have sold in the past six months and if they work at real estate full time.

If a potential selling agent only sells real estate part time, you will only receive a part-time effort.

Determine if the selling agent has a marketing plan for your property. In order to sell your home quickly, it is imperative that the property receives maximum exposure. Where will the home be advertised? When will your home be included be in the national multi-list service? Will the sale of the property be promoted via the Internet? How often will the agent conduct an open house? A selling agent that cannot readily answer these questions is likely only seeking the listing and does not have your best interests at heart. Pick a real estate selling agent with a REALTOR e-PRO ® designation which certifies that they are a professional with current training to harness the selling power of the Internet.

It's wise to choose an agent backed by a professional team to assist you in achieving your real estate goals. An experienced realtor will suggest a knowledgeable and efficient title company, a reputable home inspector and any contractors or service providers you may need in readying your home for sale. Analyze the answers you receive to all your questions, and then narrow the field to two or three agents. Trust your intuition and choose a realtor with whom you feel comfortable and in whom you have confidence.

Choosing a real estate agent comes down to two main considerations; pricing the property correctly from day one and the negotiating skills of the agent. Pick a Realtor that puts the client before the commission.



Posted by Jane Cheetham on 5/3/2016

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet. One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story. Here are some video marketing ideas that you can do to help your agent sell your home: Give the buyer a personal showing Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag. Go on a neighborhood tour Drive or walk through your community pointing out areas of interest like schools, businesses and parks. Get a few video testimonials Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.