Jane Cheetham - RE/MAX Acclaim



Posted by Jane Cheetham on 7/18/2017

Experienced, knowledgeable real estate agents are experts in attracting potential buyers to home showings.

When you initially meet with prospective real estate agents to determine which one would be the best fit for your needs, you can get a pretty good sense of how marketing-savvy they are.

Since marketing is one of the most important parts of their job description, a well-trained, motivated real estate agent will know how to effectively use the Internet, their network of personal contacts, and a variety of other techniques to draw in qualified prospects.

Is there anything that you, as the homeowner, can do to help market your home?

Although it's your real estate agent's role to advertise, promote, and publicize your real estate listing to targeted groups and the general public, there is one huge thing you can do to help: Try to keep your house and property looking impeccable at all times. While that goal may be easier said than done, it's worth some extra time and effort to make your home as inviting and appealing to house hunters as possible.

Here are two ways you can increase your home's marketability and help spark more interest among prospective buyers:

  1. Meticulous neatness and cleanliness gives your home instant appeal. On the other hand, a messy, disorganized home or yard will send the wrong message to people touring your house. While it may be counterproductive to have your house reeking from ammonia and harsh cleaning chemicals, keeping countertops, floors, and walls clean will help your real estate agent present your home in its best possible light. Hopefully, you'll be able to enlist the help of everyone in the family (except pets) to clean up after themselves and keep their rooms and play areas looking civilized!
  2. Help maintain curb appeal! As the cliché goes (or was it an old mouthwash commercial?): "You don't get a second chance to make a great first impression!" For that reason, it's vitally important for your lawn to look well manicured and your house to be free from peeling paint and yard clutter. Another eyesore that detracts from first impressions is the sight of weeds growing out of cracks in your driveway or walkway. The cracks, themselves, are a problem you might want to address, but the weeds (or grass) poking through them is like adding insult to injury! If you don't want to spray them with some toxic, store-bought weed killer, then research natural ways to kill weeds.
Although your real estate agent will gladly handle 99% of the marketing for your home, you can help give their efforts an important nudge by making sure your home and property always look their best!





Posted by Jane Cheetham on 11/22/2016

1. Stage your home. According to the Real Estate Staging Association, homes that are staged sell on average 78% faster than the competition. Staging is more about creating a mood than moving furniture around. Staging makes a house look bigger, brighter, cleaner, more inviting and best of all makes buyers want to buy it.

2. Don’t forget the outside.
Stage the exterior of your home too. Fresh paint, updated landscaping and welcoming lawn furniture will help will a quick sale. Buyers often look for an outdoor space that they can enjoy with friends and family.

3. Make your home available.
Homes that don’t get shown don’t get sold. Try to accommodate as many appointments to view your home as possible. In today’s market, there are many vacant properties that can be shown anytime. Restrictive time frames, appointments that have to be set far advance will usually result in a buyer crossing your place off the list.

4. Get real about pricing.
Try to be the best deal on the market. Homes that are priced correctly will sell quicker and get a higher sale price than those that have sat on the market. Today’s educated buyers are familiar with comparable sales in the area. They will flock to a home that looks like a great deal. Competitively priced homes get the most traffic and at times even receive multiple offers.

5. Pay attention to the competition.
Look at the price that homes that are similar in style, condition and location have sold for. Attend some open houses and honestly size up your competition. Try to look at your competition from the Buyers point of view removing all emotion you may have tied to your home. Keep constantly updated on changes in the market and try to stay ahead of the curve.





Posted by Jane Cheetham on 5/24/2016

You are about to make a big decision; putting your home up for sale but there are some very important things you need to do before the sign goes in the yard and you open your doors to potential buyers. Getting these things checked off the list will help get you to a quicker and more profitable sale. Here are some tips to get you started: 1. Sit down with your real estate professional. Come up with a game plan and set a realistic asking price. Make decisions about marketing and showing availability. Pre-scheduling meetings or times to catch up with your agent will help keep the lines of communication open. 2. Get your paperwork in order. Prepare a list of repairs, upgrades that have been done to your home. Assemble all maintenance records, warranty information and user guides for appliances in the home. If you do not have them many are available on the internet. It will show potential home buyers you care about your home. 3. Clean your home top to bottom. Wash the walls, shampoo the rugs, touch up the paint and get every cobweb from the corners. Remember your home will be looked at very closely and the last thing you want is a buyer to be turned off by a little dirt. 4. Organize and declutter everywhere. You have probably acquired quite a bit of stuff. Go through every closet, cabinet, and start clearing out. You may want to have a yard sale or donate unwanted items to charity. For the things that you must keep consider a storage unit. 5. Get a home inspection. Have a pre-sale inspection of your home. This will prevent any surprises and help you identify any problem areas in your home. Repairs can affect the ultimate sale price of your home. For problem areas, make repairs or get estimates. This will help you determine what the ultimate sale price or items you may need to be prepared to negotiate on. 6. Stage the home to sell. Hire a professional stager to dress your home for sale. You will want to stage the home inside and out. Research shows that staged homes typically sell for more money. Congratulations you are well on your way to a successful sale.  





Posted by Jane Cheetham on 5/17/2016

Staging your home for potential buyers can be quite the hassle. You may start moving your furniture around spontaneously, or become tense when your children or spouse make messes in a room that you just prepped for show. With all of the planning that one can put into making their home shine, one crucial step in home staging is often overlooked: your family pet. For the sake of simplicity, I will outline a few things that you must keep in mind when cleaning up after your pet in a home for sale. Pet presence - For obvious reasons, some pets can't leave the house. Giant enclosures, aquariums, and disabled pets are hard to relocate sometimes, and a lot of people will be understanding of this. But if your dog or cat is healthy, then you'll want to strongly consider relocating your pets temporarily. Many people aren't pet owners, and don't like being around an excitable golden retriever or a yippy chihuahua when they are trying to imagine their family occupying your home. Remember....You are trying to make the potential buyer as relaxed as possible. Ask a friend if they wouldn't mind looking after your loved one for a bit, and if all else fails, look into a reputable boarding service for your pet. Fur - Fur can get everywhere. Even in places that you, as a resident of your home, don't necessarily notice all of the time. Be sure to give your couches, chairs, and love seats proper attention. That means taking the pillows and cushions off, and using a hand vacuum or brush to remove all of the fur you see. After you are sure that they are thoroughly cleaned, use a fabric freshener to finish it off. Try to do this well in advance of the potential buyer, as some people have sensitivities to fabric fresheners. Litter - No matter what kind of animal you have, odds are you have do deal with some form of waste. It may sound pretty obvious, but make sure your litter beds are clean and well hidden. Even if you own an exotic pet like a reptile of amphibian, this includes you too. Many people don't like snakes, but they'll like a messy snake cage even less. Another important thing to remember as an exotic pet owner is this: even though you may not be able to smell anything offensive coming from your reptile's cage, that doesn't mean that there isn't an odor. Many people who live with reptiles get used to the subtle odors that emit from the cages, and will tend to spot-clean their animal's cage without giving it the proper scrub-down that it needs. Odors - Don't use air fresheners to mask pet odor. It is meant to freshen the air...Not cover pet odors up. Instead, use powdered cleaners on carpets and rugs that your pets frequent. These can be purchased at your local pet store in the cleaning isle. Odds are, if someone has a severe allergy to animals, then they are going to be at risk of having a reaction. The cleaner the house, the less dander will be in the home.




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Posted by Jane Cheetham on 4/12/2016

Candles can make a home look inviting, cozy and warm. They can also give a glow to many people’s skin tones. Candles come in many sizes, shapes and scents. Burning of candles during a showing can make the home feel warm and inviting making the buyer feel relaxed and calm. Try to pick out colors like maroon (cinnamon) orange (pumpkin) these scents are soothing and relaxing scents and will help make the potential sellers feel like home. The placing of the candles is very important. The best places to put them are in the bathroom, bedroom, kitchen table, window sills, and fireplace mantel. If you have a fireplace, lighting a fire is a sure way to give that room a warm and welcoming feeling. Everybody loves a fireplace and your buyers will too. Bake something delicious smelling. The Real Estate experts swear by the just baked smell when showing a home. It makes your potential buyers feel right at home. Things like Apple pie; chocolate chip cookies or fresh baked bread all will create that warm and inviting feeling. Family photos in the home make your home feel like a house full of love. Potential buyers who see photos of a family having fun, and enjoying life in their home will create a sense of a home that has a lot of memories and love. Bottom line, creating a warm and inviting atmosphere can help you sell your home.